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ProjectMonument

  • Intel Corporation is a major global brand and the world's largest semiconductor chip-maker, they are synonymous with innovation.

    Splendid, working with OMD and in cooperation with Microsoft Advertising, have designed and built Project Monument, an interactive, branded experience for Intel that invites consumers across 10 countries to curate and share personal icons that have shaped who they are today.
    The centrepiece of the campaign is a dedicated HTML5 portal hosted on MSN offering a large database of popular cultural icons covering everything from fashion and film to toys and cars.

    View our case studies at www.howsplendid.com to find out more.