Project hue
- Project hue
A project to aid the disadvantaged children of Nepal - In this project our group worked closely with 8 Partnership an advertising/brand strategy firm in Hong Kong to build a campaign for the charitable organization CWS in Nepal. CWS needed to build a campaign to talk to the American market with their message of change for the children of Nepal. Our group built a campaign named hue built around viral campaigning, product endorsements, and education to build awareness in the American market.
Project hue group members
Teresa English
Emma Vallee
Winni Hsiao 
The logo design for the project incorporates the subtext, humanity, unity and empowerment, the core goals of CWS.
The viral video campaign centers on three lemon-aid stands who take to the streets to search of small change for the greater good. They aim to be lighthearted, entertaining, and fun, gaining interest and awareness for the company.
This interactive micro-site connected with the main CWS site features elements from the hue campaign. As you navigate through the sky, you will find hue products, donation spots, an interactive blog and the hue lemon-aid stands.
Product endorsements on low price everyday items help the hue campaign gain visibility and small donations.
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