Project for Maison Martin Margiela
The development of the project is based fully on the analysis of the “character” of MARTIN MARGIELA. Belgian designer elusive personality, defined as “the invisible superstar fashion”, abstains for 20 years interviews, detaching completely from classic and sumptuous fashion with his particular style that works on the concept of deconstruction of the clothes to give them new meanings.
TARGET: MOSCOW / Barvikha Luxury VILLAGE
Deconstruction of the clothes means to cut and fit together parts of different clothes, old, new… to show linings or internal parts, disconnect and replace the sleeves in a new way and always different. And it is in this concept, which incorporates and expands the practice of the punk and street-style, who identify new Muscovites reinterpreting their personal vision of “Luxury”, opting for a look that showcases their way of being and that shields their identity using eclectic accessories; the MARTIN MARGIELA look.
TARGET: MOSCOW / Barvikha Luxury VILLAGE
Deconstruction of the clothes means to cut and fit together parts of different clothes, old, new… to show linings or internal parts, disconnect and replace the sleeves in a new way and always different. And it is in this concept, which incorporates and expands the practice of the punk and street-style, who identify new Muscovites reinterpreting their personal vision of “Luxury”, opting for a look that showcases their way of being and that shields their identity using eclectic accessories; the MARTIN MARGIELA look.
