Project JUST

Project JUST - World Vision, Mission Australia, The Salvation Army

Charities rely on hand outs to get their work done. But what about more sustainable sources of revenue? What about connecting charities, and some of their exciting projects with disengaged young people through a commercial product, that gives value, and gives back?

Led by DayEight, and partnered with Richard Waite (Product Development Entrepreneur), DayEight pitched 'Project JUST', a product line and new brand of fair trade, organic and carbon neutral chocolate to Tim Costello CEO World Vision, Commissioner James Knaggs, The Salvation Army, and senior members of leading leading Australian charities. Aligned with the partners core values, the product would also deviler much needed funds back to development programs, consistently, and competitively.