There's no doubt that GE is an iconic American manufacturing brand. That said, they needed to find a way to tell the story of the people behind the scenes who make it all happen. With this in mind, Sub Rosa tapped acclaimed photographer Martin Schoeller to visit some of GE’s US manufacturing facilities and capture the heart and soul of this iconic American company. Working with Martin, the team curated a photograph installation of portraits, diptychs, and triptychs that focus the lens on the faces of American Manufacturing. The resultant work is touring the United States with installations in major cities and galleries – helping to tell the stories of the men and women working behind the scenes to produce some of America’s greatest innovations.