This is our answer to the january brief of the Young Glory competition. The objective of this months brief was; Tax is a necessary evil. Make it cool.

 

We chose to focus on corporations in UK, as we found them to be the worst tax avoiders. These are multimillion corporations, that do this  by basing their corporation in low-tax jurisdiction countries like Ireland, in example.

 

This is something most people are not aware of, and corporations want to keep a low profile on. We think that if people were aware of the situation, and the vast amount of money lost through tax avoidance, it would motivate them to show consumer power against the big corporation that does not support the growth of the british economy and society.

 

By gathering information, and making the corporations tax situation transparent, we think this campaign site will help raise awareness to how some companies avoid contributing to society. We will rate the from good to bad tax payers, in an simple and understandable we for people to see whom helps with the economy, and who does not!

 

The rated companies, will want to have a high score. So if they score low, we're convinced that the consumers will take actions and the companies takes the challenge to change their attitude towards tax paying, and contributing to growth.