Sometimes you don't have much to work with, or work for. This is good case study.
I was asked to create a logo for Professional Capital. PC is a professional business, finance and investment consultant.
The time was short and I had little to go on, besides the concepts of growth and upward direction, and an arrow or arrow shape was specifically asked.
I tried to incorporate arrows as required but also played around with visual illusions using angles, corners and perception.
Might not say much more than that, but it wasn't more to say. It was made as required, simple and straight forward.