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Bēhance

  • Professional Bull Riders Campaign
    Versus Channel
  • Campaign for PBR event on Versus; where only true athletes prevail. In other words, the bulls always win.

  • Fans can sign up to win money based on their chosen bull’s rank and bucking stats.

  • Fans can sign up to win money based on their chosen bull?s rank and bucking stats.


  • Fans can order a free signed autograph from their favorite bulls. 


  • Eventually the top bulls become spokespersons for other products, like Ford.