Challenge:To create a product advertisement for Power Bar that could be placed in severaldifferent sports related magazines without needing to be redesigned. Theproduct needed to be a vector so that it could be applied to larger formats

Solution:Product was styled, photographed and then illustrated. The simple white spacecalls the attention of the audience and simplycommunicates the product in the few seconds that the average reader wouldglance at it. A clean background allows for easy interpretation while the typography is bold enough to be readyet intricate enough to hold attention.

This is the wireframe view which shows the detail of the illustration.