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Bēhance

Procter & Gamble Identity

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  • Procter & Gamble
    Identity for Consumer Goods Manufacturer
  • Created a new identity system for this global company. The system is called Phases and pays homage to P&G’s past and builds towards the future by visually representing a contemporary style of who the company is today. The Phase Graphic, its key element, is the visual manifestation of P&G’s ability to touch the lives of their consumers: through the phases of their day, their lives, and across generations.

    The project took place at Landor Associates, under Chris Lehmann’s creative direction.

    Find out more at yagmourian.com/gaston.