A key attribute to prisms brand is the expertly combined ingredients that not only taste good, but make you feel good. These combinations produce health benefits that you might not get from an everyday Earl Grey or Green Tea. The brand mark represents balance, and how the tea’s natural ingredients were carefully combined to bring all parts of your health into alignment and balance.
This pseudo-new-age appearance targets environmentally and health conscious young adult consumers. The appearance created by the graphic elements, type, and colors, also positions the brand as lifestyle product, and focuses more on the feeling the tea gives you rather than its flavors.The packaging structure aids in this brand positioning, as it separates itself from the average box shape for tea and connects the brand mark to the container it comes in.