I was commissioned to create an ID for a series of open days that are happening this November at
Craft,
Australian Print Workshop and the
Australian Tapestry Workshop.
I wanted to represent the hand crafted arts of the respective
institutions through a hand crafted approach. My response was to develop
a simple typographic ID and then created individual executions that
represented the respective institutions texturally and aesthetically.
Combining modelling clay, hand stitched letter forms and a coarse
halftone pattern synonymous with the printing of yesterday I created a
physical layout which I photographed and retouched.
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