I was commissioned to create an ID for a series of open days that are happening this November at Craft
, Australian Print Workshop
and the Australian Tapestry Workshop
I wanted to represent the hand crafted arts of the respective
institutions through a hand crafted approach. My response was to develop
a simple typographic ID and then created individual executions that
represented the respective institutions texturally and aesthetically.
Combining modelling clay, hand stitched letter forms and a coarse
halftone pattern synonymous with the printing of yesterday I created a
physical layout which I photographed and retouched.