Sustainability is a hot topic in today’s world, and paper is usually seen as one
of the main factors surrounding the issue of sustainability. We are constantly
told to use less paper, recycle, go online, and save the trees. Rarely is the flip
side of sustainability discussed, because we just presume that we must follow
the rules of sustainability to help the environment.
Designers are seen to be a catalyst in saving the planet, and are expected to
change their design style, and limit their creativity, in an attempt to be
sustainable. However, in many cases, these attempts are not nearly as
effective as they are claimed to be.
On top of that, the rise in digital communications has changed the world’s
relationship with paper. Print is widely seen to be dead, or dying. However,
print is an amazing communicator, and has values that computers and other
electronic devices will never be able to compete with.
My newspaper, entitled “Print Is Not Dead” is part of an exploration into the topics surrounding sustainability, in
relation to graphic designers. The aim of the newspaper is to give an
alternative view to sustainability, and to show why print remains to be a
powerful, yet fun, communicator, with a strong message told in few words.
This work was exhibited at the AUT University AD12 Graphic Graduate show in November 2012.
If you are interested in purchasing a copy of the newspaper, please contact me. Thanks.