Following Tandridge Trust's 2011 rebrand, it was felt that "The Fitness Place" sub-brand did not match the new logo and was looking tired. The Fitness Place sub-brand covers the gym, group exercise, and various programmes and services contained within those departments. Rather than scrapping the old two-tone logo (first image below), I recommended recolouring the logo to Tandridge Trust's new corporate blue, and applying consistency to how the logo refers to locations and services.
Using the new corporate colour and font (Museo Sans), I produced new versions of the sub-brand. Locations are placed under The Fitness Place logo (eg. The Fitness Place gym, The Fitness Place studio), and services are placed before the logo (eg. Power Plate @ The Fitness Place, personal training @ The Fitness Place). The decision was taken to use lowercase and the "@" symbol to give a more modern and approachable impression.