Big bold headlines, shining talent and a strong call to action all make up for a successful ad campaign. Such as this intriguing copy aimed at a specific target audience who are interested in career opportunities through a college education. Pictured here is a personalized survey with variable reply slip and a double-sided oversize postcard on top.
I did the editorial design, Web design and was also the photographer for many of the colorful images you see. Various media was used from a brochure, booklet and catalog to feature the aviation art, portraits, murals of a local artist. It was a pleasure working with this fine artist where every little detail counted including slightest color adjustment to paper selection.
An array of easy to follow instructions make up this double-sided folding manual for a hearing aid. The user is guided by visuals and numbers in a step-by-step process. This 12x18 inch layout folds down from what you see to a 3 inch square that is fits nicely inside the package design.