The object of this task was to create awareness that everyday drinking water contained harmful m… Read More
Aquasure Technologies INC.
ad slogan and design
The object of this task was to create awareness that everyday drinking water contained harmful microbiological organisms that are too small to be seen. This ad would be used on all their printed marketing material and home page of their new website.
The first thing that came to mind was the decades-old advertisement poster, “Smoking is Very Glamorous”, created for The American Lung Association campaign against smoking. The slogan suggests the opposite of what we actually see in the image. His face shocks us and reaffirms that smoking is actually NOT VERY glamorous.
My ad had to have the same effect. Using a stock photo of a woman drinking a glass of water, I created several illustrations of E. Coli swimming in the glass and made a firm statement, “You Could Be Drinking This…” The beautiful woman is in direct contrast to the to the shocking ugliness of the E. Coli. Read Less