- Pringles Xtreme Campaign
- I was approached by a company called Line Packaging (http://www.linepackaging.co.uk). They proposed to me the problem Pringles were having in that their products were trending towards an older consumer base. The young audience saw the brand as not relevant and outdated. Therefore, I designed a point of sale, along with a supporting campaign to promote and raise awareness of the new Pringles Xtreme range/brand.
The campaign consisted of:
- Billboard advertisements
- Side of Bus Transport advertisements
- Bluetooth enabled 6-sheets
- Bluetooth enabled point of sale
Here are a few examples of my work...