Prince's Gate Spring Water rebrand & positioning
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Prince's Gate were a small Pembrokeshire Spring Water company, with no branding of any note, trying to get listed with one of the major supermarkets in the UK.
I was briefed to create a young & iconic brand with natural values that reflected the surf & sea culture of Pembrokeshire while having mass appeal across the UK.
I opted for a warm, friendly tone of voice for the copy & the overall brand, with the cloud mark being created from a hand carved potato print. From the outset, the Welsh connection lent itself to a celebration of rain and how that produces the best spring water and I developed the copy writing & design of the bottle labels to reflect that.
Within a year, Prince's Gate were listed in nearly all of the major supermarket chains and more recently, while the bottled water market has levelled, Prince's Gate has continued it's impressive growth year on year.
Responsible for:
Concepts
Creative Direction
Illustration
Logo / Brand design
Copy writing & tone of voice
Collateral design
Packaging design
