- original packaging {2008}
Prince Pasta is a packaging re-brand that celebrates the company's rich history and promotes the use of more sustainable materials.
Advertising Copy:
"It is time to step outside of the blue box and run back to the bustling streets of Boston's historical North End. Prince Pasta caters to the home-cooked-meal makers and invites you over for a traditional dinner. Unlike Barilla, there are no frills or abundant flavors pre-picked for you, there are only the essentials to a great meal: pasta, innovation and Prince. Home never tasted so familiar and with Prince Pasta, any day is a 'Prince Spaghetti Day.'"
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