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Bēhance

Primo Vodka

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  • PRIMO
    Premix Vodka Packaging
     
    Brief
    The drinks should appear fun. Keep in mind themajority of pre-mix drinks are purchased by people attending parties orfunctions where the ease of use is a factor. Pre-mix drinks are targeted at ayounger market of between 18 ti 30 years of age. Finally the product shouldhave unisex appeal.  Vodka would be soldin stores as singles or packs of fours.
     

    Concept
    The swash of “P” ends with a counter to make it theprominent focus of the logo. The ear of lowercase “r” ends with a countersituated on top of the i resulting a simple look. Next, the alphabets “rim”consist of thick stems that with a sharp point. Colours will be applied withthe texture resulting a raw and fresh appearance. This slanted type design isdrawn and customized to wrap around the bottle’s cylindrical shape.
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