Primo Racing is already an established motorcycle racing team.
With the plan on branching out into the competitive energy drinks market, Primo required an outstanding packaging design for their Strawberry flavoured energy drinks can.
With a brief of English manufacture with Italian style, Primo requested that the can have close ties with their racing team. Primo had already established it's brand logo and so the focus was on the can design itself.
Following extensive research, an eye-catching design was created that would bridge a wide gap so it would not look out of place at a racing event or in pubs and clubs.