Prime Principal was set up at Nottingham Trent University, and has created 'Classroom Monitor' - a record keeping product aimed at Primary Schools.
As a smaller company providing ICT to schools, their marketing campaigns needed to be focussed and directed mainly towards primary school teachers. Our approach helped strengthen key messages and develop sharp, digestible marketing literature with a consistent and clear identity. They stand out from the competition, and win awards, in the marketplace.
The successful relationship with us continues as Prime Principle utilise services for website development, advertising campaigns, direct mail and the recent re-launch of their product in web-based format.
"The Lines Group has always provided us with the complete package, great service, great design and most importantly a great understanding of who we are, what we do and how we go about it. Everything they've done for us fits our brief and incorporates our image excellently."