Working with a band to launch an album can be tricky especially when dealing with major record label politics. Often the appeal and graphics of an album can either make it or break it. The process of launching this album's artwork took an extended creative process, but finally came to fruition moments before the print deadline.
The concept of All or Nothing was the band's decision to give it all or pack it in. The idea of personalized icons per song was a marketing plan to give the campaign handles for longevity.
A fun project, a successful project and a remembered project.