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Prima Toys Logo Refresh

  • The initial logo I presented to Prima Toys.
  • Further development experimenting with using the heart shape as an 'm'.
  • Another option.
  • Further experiments using a holding shape which the client required.
  • The final Logo. The client specified the colours, added the bow on the girls' head, and asked me to add the stroke around the word 'TOYS'. Though not the option I would've picked, it's a vast improvement on the current CI.