Showcase & Discover Creative Work Sign Up For Free
Hiring Talent? Post a Job

Showcase & Discover Creative Work

Want to Learn More?

President's Choice Italian Soda

  • President's Choice Italian Soda
    Chinotto
  • President’s Choice, or PC, is a private label owned by Loblaw Companies Limited. The challenge for the re-design of the existing Italian Soda label was to create a wrap that would compete with the other brand name products around it, as well as, adhere to all Canadian food packaging standards. Black and white photography paired with an elegant label is wrapped around the entire surface of the bottles in an attempt to visually increase the value of the PC brand.