Premium Corporation Identity
After acquiring distribution rights to various international brands, Prestige Housewares New Zealand had to re-brand itself as Premium Corporation Limited.
The objective of this new identity is to present the company as a consistent and modern brand, and also add a degree of flexibility for future projects and expansions.
The objective of this new identity is to present the company as a consistent and modern brand, and also add a degree of flexibility for future projects and expansions.
A large part of this identity are various patterns that are created out of the logo elements. These patterns provide a greater versatility to the branding, and allow various visual materials (covers, splash screens, presentations, etc) to be put together quickly and with consistency.
Concept of the website, which at the moment is still a work in progress - that one is a separate project on it's own. :)
