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Bēhance

  • Premier Inn
    Just Arrived Campaign
  • Touch Advertising took on the launch campaign for the arrival of the new Huddersfield Central Hotel. A fully integrated campaign was developed to raise awareness of the new hotel. Our fun and exciting ideas were chosen from pitch and we saw them through from start to finish. The Campaign was a huge success and Premier Inn were rewarded with full occupancy upon opening of the hotel.

    A mass pillow fight took place in St Georges Square in Huddersfield West Yorkshire, this attracted lots of attention as 50 purple pillow fighters swarmed through the town. The footage went viral and created a Youtube hit, it was shared, liked, tweeted and posted by many getting a great response. Just a shame Lenny Henry couldn't make it!

  • To work alongside the viral advert we erected a wooden crate in Huddersfield's Kingsgate shopping centre. This crate was built overnight by our small team ready for shoppers to engage with the next day. Clues of the hotels arrival where stencilled onto the side of the crate. Peep holes in each side allowed peoples curiosity to get the better of them and discover the Premier Inn bed inside which was ready to be slept in. The crate was in the shopping centre for one week and on the 5th day the crate was removed revealing the bed alongside a promotional stand with information about the new hotel. Our crate made it into the local and regional press.
  • On the day of the opening the hotel hosted a Family Fun Day with lots of activities taking place. We helped organise this event and also designed the door hanging leaflets.
  • Press Coverage