purpose_ visual identity for exhibition "Prehodi"
client_ House of European Union in Ljubljana / in collaboration with Academy of Fine Arts and Design, University of Ljubljana
design_ Biba Košmerl & Sara Vrbinc
methods_Adobe Illustrator, Adobe Indesign
applications_ visual identity, posters, citylights, flyers, catalogue
published_ May 2013, Slovenia,
circulation_ 500 posters, 500 catalogues
To create a visual identity for exhibition titled "Prehodi". Exhibition's original purpose was meant to showcase perspectives of slovenian art students (students of Academy of Fine Arts and Design - University of Ljubljana) on living in European Union. In accordance to the Week of Europe, House of European Union gave the exhibition spaces to them.
Our intention was to came as close to the concept of exhibited work as possible. Artist's message was relatively opened - the name itself "Prehodi" could be translated into "passages". For the brief, among their exhibited works were self-standing doors placed in the surpass, lots of jelly candies on the floor, simulation of elections (with vote-paper and given choices: for / against / againstfor), and a huge curtain with wall-print, that was stretched alongside the street in front of the gallery.
Taking all of that as a starting point, we decided to bring visual language as close to that. We took typical blue color of European Union, and substituted yellow, for magenta, to represent change/intervension of the young generation. Because the main exhibition's message was passages and Europe itself, we used an organic shape that represents an stylized map of European Union; its multiple lines being europe's many borders. Outcome was a collection of irregular elements, changing as the shape and size of the European Union, which was used as a main object of visual communication.
Another important communicator was defined through type - such choice of changing typographical characters was an intention to represent the diversity of nations in the European union. As minimalistic input there were pictograms created - each represented one place or form of the exhibited works.