Packaging Design,

Pregnancy test,

2013

 

Pregnancy tests are always something women are either excited or scared to use. It's almost never in between the two. Most of the pregnancy tests have a cold design, they don't catch your attention and they don't give you a sense of security. A lot of the women who desire to be pregnant are eager to keep the test as a souvenir. They would also much rather buy a more expensive pregnancy test. In this project I designed two different types of concept packaging - an upmarket one (the upper one), that is elegant and delicate, metallic and with velvet powder decorations. The mainstream one (the lower one) is more friendly and targeted to young women who would much rather be stressed about getting pregnant.