The “heart” of the five-part publication series “Perfection”, bound in golden cloth, shows the scope of services and quality of Schlütersche Druck. In addition, four “Perfect Formats” were created (folder, magazine, catalogue and annual report). These inspire in the development of comparable printed materials with regard to design as well as production technology: by exemplary ideas for contents, page layouts, refinements (punchings, scented lacquer, register) and paper qualitites, but also by Schiller’s “On Grace and Dignity” in a qualified dummy text or checklists for the printing process. Sales brochures become a creative treasure chest.The project received an iF communication design award 2011.The project is nominated for the German Design Award 2012.
- “Outstanding design brings a smile to your face”: that was the verdict of the jury of the iF communication design award 2011
Out of 861 entries from 27 countries, 231 were chosen by the jury to receive the iF label for outstanding design in the field of communication. The best 30 of these will receive the iF gold award, and these winners will be announced on 18 March, 2011 at the awards ceremony to be held at BMW World, Munich.
According to the expert jury members of the iF communication design award 2011: “We were really impressed by the overall quality of the entries in every category. Simply put: ideas are the heart of design; if your communication design doesn’t have a strong idea behind it, it’s hard to turn it into reality.”
Winning an iF communication design award not only gives award winners points in the creative and company categories of the iF ranking, but also in the national rankings of PAGE and W&V Werben und Verkaufen magazines.
Some of the main criteria taken into account by the jury were animation, atmosphere, interface and screen design, usability, innovation, creativity and design quality, target audience-specific communication and content, typography, originality, corporate design, choice of materials and finishing, customer relevance, architecture, spatial conception and ambience, and environmental impact.
861 entries from 27 countries were judged in the five categories of the iF communication design award 2011. The jury honored 231 of these with an iF award, and the best 30 of these with an iF gold award. The gold awards will be announced at the awards ceremony at BMW World, Munich on 18 March, 2011.
The iF communication design award yearbook 2011, which presents all the award winners including jury statements and further information, will appear in May and will also contain the winners of the iF packaging design award, which takes place every three years.
This year, Mirko Debuan (Abian GmbH, Hannover/Germany), Christine Hesse (Hesse Design GmbH, Duesseldorf/Germany), Makoto Imamura (Sony Ericsson UX Creative Design Center, Lund/Sweden), Prof. Oliver Kartak (Studio für Mediengestaltung, Vienna/Austria), Bice Marceca (Boffi, Lentate Sul Seveso/Italy), Andy Payne (Interbrand, London/United Kingdom), Susanne Schmidhuber (Schmidhuber + Partner, Munich/Germany), Sven Schnee (Gaggenau International, Munich/Germany), Prof. Rudolf Schricker (Atelier Prof. Schricker, Stuttgart/Germany) und Valentin Spiess (iart interactive ag, Basel/Switzerland) met at the Hannover exhibition center to decide on the award winners.
The iF online exhibition will be available on the iF website at www.ifdesign.de from 18 March onwards.