The owners of Prazirna (roast coffee house in Prague) contacted me with a request for a small budget website to serve initially as a contact and navigation point. As a coffee lover, I got hooked on the prospect because of the uniqueness of their own in-house roasting machine.
At first we discussed their vision, goals, and reasons. Having obtained a few photos and some content to be used on the website, I was expected to “do the design” as a means of visual appearance, not as a problem solution. In fact, this was what the budget was for.
Knowing that even such a small-scale project would have the need to integrate more resources, I had to decide which way to go – my own profit or a job done well. Faced with this dilemma, I chose to avoid picking only single option and instead arranged a personal meeting at Prazirna.
Meanwhile, I did my homework, studying the pictures I received to take in the feel of the place, and sketching a few compositions to fit with the originally intended concept. Then I took the trip to Prague (I am based in Brno at the moment) to experience the atmosphere of the roast coffee house, to reopen the discussion with the owners over the whole concept, and, of course, to take some new pictures.
Apart from its location in the very centre of Prague, I was amazed at the sight of the establishment itself. It was a peaceful, non-smoking environment, free of any disturbing loud music or live football broadcast. And their coffee is really delicious and refreshing.
Initial project requirements
— simple website with mission statement, contact and location information able to capture the atmosphere of the roast coffee house and its dominant feature – roasting machine
— no coffee kitsch (like coffee beans spread all over the place)
— language should reflect the intended target group
Web – www.kavarnaprazirna.cz
Client – Kavárna Pražírna s.r.o.
Webdesign, art direction, copy, photo pp – Braňo Šandala
Photography – Michal Ďuriňík
Translation to English – Miroslav Kapa
Design consultancy – David Březina
Special credits (out of the scope of this project)
Logo – David Březina & Anna Giedryś