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  • ~ PPSst ~
    Centro Port Pirie shopper rewards launch
  • In-store posters, mailed flyer, press and other guerilla tactics were used to get the town talking. What is Ppsst? All pre-launch material had no Centro branding, to add to the intrigue. Everything directed people to the mini web site which had a countdown and area to submit e-mail and address. Upon launch an e-mail was sent to everyone who had joined explaining that Ppsst (Port Pirie Secret Saver Time) was an online rewards scheme for Centro customers.