Identity & powerpoint presentation design for Polo a Tierra. Polo a Tierra translates into grounding, (the) electrical connection of a circuit or conductor to the earth.
(Def. from Oxford American Dictionaries)
Polo Tierra is a group of students, alumni and professors from Universidad de los Andes, Colombia, and Harvard University, USA. It's goal is to facilitate a conscious and collective change towards sustainable behavior. The means to do so vary, but stem from observation of local social behavior, analyzing it, and designing & executing campaigns and projects based on local needs and resources.
Projects and campaigns are intended to be creative, surprising, and rely heavily on guerrilla marketing, interaction design and artistic interventions of space. Members come from diverse disciplines, such as Business, Economy, Art, Design, Architecture and Engineering.