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Bēhance

  • Power Cordz
  • Agency:YellowBox
    Role: Art Direction, User Interface design, Flash Implementation, Branding, 3D, Photo Composite, Package Design, Photography, Campaign leader
  • PowerCordz, the company that would develop the world's only synthetic fiber bicycle control cables selling in the market today, needed a new image for 2011 in order to reflect the quality and caliber of their product. In order to reaffirm their mission statement, Feel The Difference set off to do such.
  • UI. Process & Design
  • Branding.
  • Feel The Difference Campaign imagery, process and outcome.
  • First round of packaging
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