The poster was developed voluntarily by me for my college fest. It was meant for this competition called Ad mad, wherein participants are encouraged to ideate and develop new advertisements for the product/brand they're allotted. It's a fun activity and engages one into creative stimulation. The design was made after brainstorming on the keywords that associate with the essence of the competition. Later, those words were assembled into forming an exclamation mark, since that represents the mood of the festival. The dominating part of the poster is the exclamation mark and is used to mark the impact.