The aim of this project was to create an in-store poster to promote a Christmas drinks offer at Barracuda (a specialist Off-License). The project was undertaken under the strictest conditions and had to be completed in just a few hours from initial concept ideas through to full design. This artwork was the result of a second concept orientated around cold temperatures and ice due to the weather conditions in the US and UK at the time. In addition the traditional associations with christmas (not including father chistmas etc...) are of snow, snowballs, ice and icicles. The first design was centred around typical and traditional Christmas colours of red and green, however this artwork was designed to be more outlandish, more daring and appealing.