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  • PossívelIdentity
  • Possível is a small business focused on media consultancy that stands out for its tailored services and close connections with each client - like a traditional boutique. These were the aspects considered to create its visual identity. When Cacau Villas Boas (Possivel's owner) revealed to me her passion for the typewriter Olivetti Lettera 22, I thought I had a good starting point. Using Olivetti's typeface would reconnect people to a classic icon and suggest that Possivel's work is to help write their client's stories.

    I picked the letters P-O-S-I-V-E-L from the keyboard and formed a diagram as if they were dots to be connected. For the logo, I used the Typewriter typeface from A2-TYPE, which is the digital version of the original Lettera 22. To give the stationery a handcrafted look, I worked with stamps and printed business cards in a Heidelberg Winmill at Estúdio Carimbo.