Porto Sound
2013
FBAUP
Sofia Peres
Proposta uma nova identidade para a cidade do “Porto”. O objectivo deste projecto é criar um novo conceito, uma nova ideia, direccionado a um público alvo, contendo contéudos que constituem o programa de imagem de identidade.
Porto é sem dúvida uma cidade que respira música, desdo o clássico ao punk rock, desde grandes nomes da música portuguesa à banda de garagem. A pensar nesta última tentei criar uma conceito novo que ajude a promover a banda e a fortelecer o conhecimento do público portuense à música independente. Com isto, criei um novo conceito de concerto, “Porto Sound” é uma nova forma de bandas independentes e grupos musicais gravarem e tocarem ao vivo perante os olhares dos cidadãos do Porto. Através de um contentor musical expõem o seu próprio valor com concertos ao vivo em vários pontos da cidade. Sendo este móvel, permanecendo temporariamente num local, dando a oportunidade de alterar o ambiente do concerto. Este contentor é transformado num studio de música e ou mesmo tempo um palco.
Com base neste conceito foi criado um logótipo adequado à ideia, tendo como palavras chave: música, studio, interacção e energia. O logo creceu na junção da tipografia que se adequa mais ao nome do projecto e às formas que a música desenha - “99% Music Mix - Auto-Tune Your Productivity”. O “mix” da música transforma numa imagem muito interessante em termos visuais, e juntamente com esta imagem e com a variedade de música criei um logo dinâmico.
Para a construção do logotipo foram tomadas em conta regras de compensação óptica no desenho da tipografia e preocupação de manter relações de espaço entre elementos constituintes da identidade visual da marca. “Porto Sound” contém uma imagem simplificada, directa e sustentada.
A comunicação do evento é feita a partir de suportes interactivos como aplicação móvel, website e animação, e por outro tipo de suportes, posters e pequenos elementos de promoção e o contentor musical em si mesmo. Tive como principal fonte de inspiração projectos de “Creative Hub´s”, ou, centros criativos.
Proposed a new identity for the city of "Porto". The aim of this project is to create a new concept, a new idea, aimed at a target audience, containing content that constitute the program image identity.
Porto is certainly a city that breathes music, desdo classical to punk rock, from the big names of Portuguese music to garage band. Thinking latter tried to create a new concept that will help promote the band and fortelecer public knowledge Porto to independent music. With that, I created a new concept concert, "Porto Sound" is a new form of independent bands and musical groups record and play live before the eyes of the citizens of Porto. Through a container musical expose your own worth with live concerts in various parts of the city. This being mobile, staying temporarily in place, giving the opportunity to change the atmosphere of the concert. This container is turned into a music studio and a stage or simultaneously.
Based on this concept was created a logo suitable to the idea, with the keywords: music, studio, and interaction energy. The logo creceu at the junction of typography that fits over the name of the project and the ways that music draws - "99% Music Mix - Auto-Tune Your Productivity." The "mix" of music becomes a very interesting image in visual terms, and along with this and with the variety of music created a dynamic logo.
To construct the logo rules were taken into account in the design of optical compensation of typography and concern for maintaining spatial relationships between elements of the visual identity of the brand. "Porto Sound" contains a simplified, direct and sustained.
The communication of the event is made from interactive media like mobile application, website and animation, and other media, posters and small elements of musical promotion and the container itself. Had as its main source of inspiration projects "Creative Hub's", or creative centers.
Porto is certainly a city that breathes music, desdo classical to punk rock, from the big names of Portuguese music to garage band. Thinking latter tried to create a new concept that will help promote the band and fortelecer public knowledge Porto to independent music. With that, I created a new concept concert, "Porto Sound" is a new form of independent bands and musical groups record and play live before the eyes of the citizens of Porto. Through a container musical expose your own worth with live concerts in various parts of the city. This being mobile, staying temporarily in place, giving the opportunity to change the atmosphere of the concert. This container is turned into a music studio and a stage or simultaneously.
Based on this concept was created a logo suitable to the idea, with the keywords: music, studio, and interaction energy. The logo creceu at the junction of typography that fits over the name of the project and the ways that music draws - "99% Music Mix - Auto-Tune Your Productivity." The "mix" of music becomes a very interesting image in visual terms, and along with this and with the variety of music created a dynamic logo.
To construct the logo rules were taken into account in the design of optical compensation of typography and concern for maintaining spatial relationships between elements of the visual identity of the brand. "Porto Sound" contains a simplified, direct and sustained.
The communication of the event is made from interactive media like mobile application, website and animation, and other media, posters and small elements of musical promotion and the container itself. Had as its main source of inspiration projects "Creative Hub's", or creative centers.
