2002 FIFA World Cup Korea/Japan
Context: It was the first time the tournament was shared between host nations, it was also the first World Cup held in Asia, and the last in which the golden goal rule was implemented. Brazil won the tournament for a record fifth time, beating Germany 2:0 in the final. Whilst at the agency Interbrand I was a member of the FIFA team. This role included working on all aspects of FIFA's brand which included the World Cup.
Involved: Event emblem creation, design system, mascots, movie, brand books, guidelines, signage, sponsors, stadium dressing, poster and merchandising.