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Branding portfolio

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  • I am a creative director based in London. I merge art, advertising, animation, copywriting, creative strategy, graphic design, illustration, movie, music, photography, sound art, typography and problem solving skills to answer briefs and provide solutions.

    Artistically gifted. Strategically minded. Hands-on. Award winning. Passionate. Organised. Eagle-eyed. All-rounder. Team player. I make things happen. Here is a selection of commissions that I have either designed or creatively directed:
  • Quaker Social Action
    Context: QSA is a multipurpose charity which responds to the challenges faced by people living on low-income in East London and beyond.
    Involved: Design and production of the 2011/12 Annual Report, and also the 2010/11 Annual Report.
    Agency: Peter McCabe (pro bono)

    Context: The Hawk Advanced Jet Trainer (AJT) provides a cost-effective and flexible way to train jet fighter pilots all over the world.
    Involved: Aircraft livery, brand book and brand application.

    Agency: Fathom

  • iThra
    Context: Saudi Aramco's 'iThra' cultural program is designed to create opportunities for young people in Saudi Arabia.
    Involved: Brand identity creation and creative direction.
    Agency: Siegel+Gale

  • Cinven
    Context: British private equity firm founded in 1977 with offices in London, Paris, Frankfurt, Milan and Hong Kong. Solely focused on European acquisitions and buyouts, with investment coming from over 150 institutional investors from 23 countries.
    Involved: Brand identity creation, design management and implementation.
    Agency: Thumb

  • Ahlstrom
    Context: Established in 1851, Ahlstrom has 5,700 employees in over 25 countries on six continents, including 37 manufacturing sites in 14 countries. They are a Finnish wood processing firm and a global manufacturer of speciality papers and non-woven materials – in layman's terms they produce 'roll goods' for customers who turn them into thousands of products. 
    Involved: Brand identity creation and creative direction. 
    Agency: Dragon Rouge

  • England & Wales Cricket Board
    Context: The ECB is the governing body of cricket in England and Wales, created to combine the roles of the Test and County Cricket Board, the National Cricket Association and the Cricket Council.
    Involved: England crest refresh and creative direction.
    Agency: Whitestone

  • International Cricket Council
    Context: The ICC Centenary year in 2009 was an opportunity to look back and celebrate 100 years of cricket.
    Involved: Emblem creation and creative direction.
    Agency: Whitestone

  • Liverpool FC
    Context: LFC have won more European trophies than any other English team with five European Cups, three UEFA Cups and three UEFA Super Cups. The club has also won eighteen League titles, seven FA Cups and a record eight League Cups. The ‘Walk On!’ shirt campaign, commissioned by Reebok and rolled out all over the world, promoted the club's new strip ahead of the new season. Apple Corp tried to block this campaign. Paul McCartney wasn’t interested in being in the shot as he supports Everton. And Ringo Starr was unavailable for comment. 
    Involved: Idea/campaign creation and activation.
    Agency: Whitestone

  • Manchester City FC
    Context: Ahead of the start of each new season the club promotes their new strip, both locally and globally. The 'Blue Moon' concept for the home shirt and the 'Dark Side of the Moon' concept for the away shirt created further buiness from the club including a sponsorhip brochure, extended corporate advertising and other B2B initiativesI had a crack at updating the crest as a personal project.
    Involved: Idea/campaign creation and activation, club crest design.
    Agency: Whitestone


  • 2006 FIFA World Cup Germany
    Context: The 2006 World Cup was one of the most watched events in television history, garnering an estimated 26 billion viewers, compiled over the course of the event. The final attracted an estimated audience of 715 million people. It was an honour to do this work – even seeing the emblem in a charity shop recently brought a smile to my face.
    Involved: Emblem/idea creation and creative direction.
    Agency: Whitestone
  • 2002 FIFA World Cup Korea/Japan
    Context: It was the first time the tournament was shared between host nations, it was also the first World Cup held in Asia, and the last in which the golden goal rule was implemented. Brazil won the tournament for a record fifth time, beating Germany 2:0 in the final. Whilst at the agency Interbrand I was a member of the FIFA team. This role included working on all aspects of FIFA's brand which included the World Cup. 
    Involved: Event emblem creation, design system, mascots, movie, brand books, guidelines, signage, sponsors, stadium dressing, poster and merchandising.
    Agency: Interbrand
  • 2003 & 2007 FIFA Women's World Cup
    Context: The 2003 China tournament was postponed due to the outbreak of SARS which meant the tournament was switched to the USA as it had the infrastructure in place. A new emblem, look & feel, and stadium dressing were all created within six weeks of the opening match – a process that normally takes six to nine months. The emblem created for China was used four years later in the 2007 tournament.
    Involved: Emblem creation and creative direction.
    Agency: Whitestone

  • Mott MacDonald Group
    Context: The Group has over 14,500 staff located in 150 offices, with revenues in excess of £1billion. Historical bridge builders, some of their famous projects include Blackfriars Bridge, Mersey Tunnel, Severn Road Bridges, Kuala Lepar Bridge, Channel Tunnel, Heathrow Terminal 5, Indira Gandhi International Airport, Sino-Singapore Tianjin Eco-City, Twickenham Rugby Stadium and Wembley Stadium.
    Involved: Brand identity refresh and creative direction.
    Agency: Fathom

  • The Football Association
    Context: Formed in 1863, The FA is the oldest football association in the world and is responsible for overseeing all aspects of the amateur and professional game in England. It was great to see this England team branding project rolled out across the country and in Wembely Stadium especially. I felt very proud to have been a part of the process.
    Involved: Brand identity refresh and creative direction.
    Agency: Whitestone