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PORTAL 4500 | visual_identity

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  • Portal 4500

    · Corporate identity
    Corporate identity for a project called "Portal 4500".

    · Goal
    Our role in this project was to develop a corporate identity for the project "Portal 4500".
    "Portal 4500" pretends to be a website were people can seek for information about events in the city of Espinho.

    Hope you like it...

  • · Disco Ball 
    This website project pretends to be a way of information about events happening in the city of Espinho, a lot of this events are night events and take place in a discotheque.
    One of the icons that represents universally a discotheque it's the disco-ball.
  • Photo Credits: PJ / Wikicommons
  • · 4500 Code
    The code 4500 it's the postcode of the city of Espinho, it's a code that identifies the city.
    The city is strong connected to his fishing activity called "Arte Xávega".
    A symbol that easily identifies this activity are the fishing nets.
  • Photo Credits: Kwilliams / Wikicommons
  • · City of Espinho
    The last of the characteristics that differentiate the city of Espinho is their territorial organisation that is geometric like the city of New York. The streets are perpendiculars and parallels, this differentiates this city from the others cities of Portugal.

  • · Joining Characteristics
    Of the three points above mentioned we extracted their similarities. What we get, that is transversal to the three points, is a grid, a net, where perpendiculars and parallels lines intersect between them.
  • · Grid + Disco Ball Form
    To this grid if we add the spheric form of the disco-ball we get a dynamic shape that also represents the connections that the website will potentiate, as a place of connection between people.
  • · Brand B&W
    To this project we choose the typeface Piron from Typedepot.
  • · Final Brand
    We selected two shades of green to the brand. Green is one of the two colours of Espinho (the other is yellow).

  • · Final Brand (Alternative Version)
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