This project was a long time in the making, and a whole lot of fun all the way through so I am really excited to finally show it to you!
I created the identity for a small Pop Up Massage service - basically a mobile massage table for sports events and home massages. The identity had to be fun, versatile, and in some way make reference to creative folk as well as sporters (specifically cyclists) - the main demographic of PopUp Massage.
I created four characters as well as a handful of items to be used as stand-alone graphics or as a combined pattern. The identity was used on various postcards, stationary and a loyalty discount card.