Pop-UpShop
Live project brief Pop-up alternative retail experience
First Project made in Master in Communication Design in ESAD_matosinhos_Portugal_2010/11


The Pop-up experience is an emerging phenomenon in cities around the world. From gallery-like shopping spaces with one-off exhibitions, to restaurants, nightclubs and mobile shopping units; there is
an increase in temporary retail and event based manifestations around the world. These spaces tend to pop-up unannounced, often in interesting architectural locations. They offer exclusivity, innovation and an element of surprise that delight consumers.


Project brief
Create a pop-up shop that offers an alternative retail experience. Think carefully about consumerism and challenge the conventional retail experience. Develop a strong concept for your pop up shop, a product and/or experience that you can then put into action. You have to design your proposed experience.

My project for the pop-up store, had different stages, but since beginning of the project i have thought about the wheel of fortune
as a hypothesis for my shop. I ended up choosing a wheel, like a wheel of fortune, because from the beginning, when susanna and andrew have proposed this work, and proposed a store with a character of interaction with the clients, I want my store to have the playful and fun effect as a means of interaction with the public and the clients.

To resolve the issue of product was a struggle, because after that i wanted to resolve the wheel of fortune as a shop,so i tried at all costs to find something that adapts to the wheel, and went without success trying to fit a lot of solutions to the wheel, but in the end would always be some inconvenience/inconvenient, or not "matched" or simply did not work well with the wheel, or was just crummy:)

As I think my shop is fun, i also wanted something that was fun or at least fantastic / beautiful, something that makes customers stop and want to spin the wheel to get the product, even though they had to spin it more than once.
So for this, i researched on premiums that are usually common in win-wheel of fortune, but it was difficult adjusting thath prizes to the low costs that my products would cost.
I thought the big checks, cars and trips that are usually found where there are television programs with wheels and I thought of a way to "reduce" these awards, and chose the "part" of travel, which is the most amazing to me,and i remembered my memories (souvenirs) and photographic postcards that people keep wanting to look always remember beautiful places where they've been or want to be, how I love 3d hand.made, i started thinking about "Postcards" 3D of with beautiful cities in the world, all made of paper and started drawing boxes and cities when i finished the first box I noticed that it was a little dark inside, and i decided to make a window, then for each city created a different window that had to do with their culture and architecture.
  

Next Saturday, december 11th, 11am to 11pm in Oporto city, in Rua dos Cardeireiros, Nº 43, 2º floor, LÓFTE, near the Rua dos clérigos.
Come and have a fun shopping expierience in ours Pop up shops (of Master students of Communication Design  ^^)
Then i will put more photos of the Pop-up shop day and all beatiful shops and products :)