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  • Pop-Up Book
    Spring 2010

    This project required close study and understanding of the form and symmetry that create an uppercase J. The subtleties and curves inspired the rotating motion initiated by the opening of a page. This was intended to emphasize the circular hook that stands out against the vertical body of the J, providing the user with a welcome surprise upon interaction. Careful use of color and white space were utilized to draw attention to the letterform.