- Veilig Verkeer? Ik doe mee!
(Acting safer in traffic? I'm in!) A project for the Dutch Police Force
- In December 2011 i have started working for myself fulltime.
I was very lucky to be approached by the Dutch Police in an effort to help them out in setting up a new campaign. This was a dream design job for a starting designer :D
The case stated that we needed to take a different approach to motivating the public to act safer in traffic. So instead of giving people fines for speeding the police wanted to do a more "positive" approach.
For this approach we communicated a positive message celebrating the good behaviour and trusting people in traffic instead of pushing on what people are doing wrong and how much a fine is going to cost 'em. The campaign was initially meant to run in about 20 locations but after 3 weeks it spread out over the entire province of Zuid Holland. It has been received very well by the public.