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Bēhance

  • Polaroid Grey Label
    Polaroid Grey Label is a collaboration between two of the
    most influential icons of our time, Polaroid and Lady Gaga. Working together, we created an exciting line of products that take creativity & fun to a whole new level.
  •      Logo Treatment
  •      Grey Label Icon "G Pixel"
  •      GL10 Instant Mobile Printer
  •      GL20 Glasses
  •      GL30 Camera
  •      GL30 Standing Upright becomes a Digital Picture Frame
  •      GL10 Hero Illustration – Illustration by Ars Thanea
  •      GL10 Hero Illustration Detail – Illustration by Ars Thanea
  •      GL10 Hero Illustration Detail – Illustration by Ars Thanea
  •    GL10 Packaging
  •      GL10 Packaging
  •      GL10 Mobile App – Allows users to add effects and Polaroid borders before printing.
  •      GL10 Software
  •      A sampling of effects from the GL10 Mobile App.
  •      Lady Gaga wearing the GL20 Glasses
  •      Gaga at work – Creative Session Tokyo
  •      Gaga at work – Creative Session MIT
  •      Over 1 Billion media impressions for the launch of Polaroid Grey Label