The lottery came to our agency with a problem, they wanted to increase consumer participation after they bought their new $75,000 Poker Scratchers®. We came back with a solution that engaged the play aspect of the Scratchers® even if they lost on the acutal game they could enter their losing ticket into an additional drawings. We posed the question "What would happen if the famous "Dogs Playing Poker" painting came to life?" as the concept behind this website and poker themed Scratchers® ticket. As the consumer, we take you into the "Dog House" and sit you in the parlor where you get to call a dog's bluff by guessing their "tell" signs. Additional web pages give you glimpses of the different parts of the parlor.
Try out the game yourself! Click Here to play the demo version of the game. Even though you can't win any real prizes, you can still play the game. (When you go to play the game, click the "submit" link, you don't need to fill out the forms prior to the game. The site looks best in Safari and Chrome)