Series of key visuals created for twelfth edition of the "Give Kids The Sun" campaign, organized by Procter & Gamble and POLSAT Foundation. This year, the funds collected under the slogan: "These products work even when they have finished." P&G Part will use part of the profits from the purchase of these products to help needy children, charges POLSAT Foundation.
Our task was to create realistic CGI lettering, made from toothpaste, washing powder and fabric softener, which will be used to present campaign slogans.
Our task was to create realistic CGI lettering, made from toothpaste, washing powder and fabric softener, which will be used to present campaign slogans.
Client: P&G, Fundacja Polsat
Agency: Saatchi&Saatchi
Production studio: Fuse Collective
Agency: Saatchi&Saatchi
Production studio: Fuse Collective
