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Plywood Presents: Social Innovation

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  • Plywood Presents: Social Innovation
    Event Design

    ABOUT PLYWOOD PRESENTS
    On August 11, 2011 Plywood People hosted "Plywood Presents: Social Innovation" at the High Museum of Art in Atlanta, GA. Speakers would include Simon Mainwaring (best-selling author, We First), Esther Havens (Humanitarian Photographer for Charity:Water, TOMS, Warby Parker), Scott Thomas (aka "Simple Scott," Creative Director for the 2008 Obama presidential campaign), Aaron King and Erin Levin (leaders from Better World Books), Lauri Stallings (gloATL), Rashid Nuri (Old Fourth Ward Community Garden), John Saddington (Blogger and Social Technology Expert), Ron Marks (Atlanta Fresh Yogurt), Blake Canterbury (Founder, BeRemedy), and Jeff Shinabarger (Founder, Plywood People). This event would become the third Plywood Presents and deal with the subject of social innovation, described as follows:

    "Social is changing everything. Businesses are engaging in creating social value and considering their social responsibility. As Stanford declared, The world’s most creative minds are “dissolving boundaries and brokering a dialogue between the public, private, and nonprofit sectors.” Technology has changed the meaning of conversation. Innovation is progressing at a rapid pace resulting in social concern and a need for evaluation. How do we move forward in the social era? Who is finding success and who is neglected? How will innovation play a role moving forward? Join a limited audience of 220 passionate influencers, entrepreneurs, creatives, and non-profit executives for a one day conversation on the value of Social Innovation."

    SEE THE DESIGNS CREATED FOR THE PREVIOUS EVENTS:

    DESIGN APPROACH
    The location of Social Innovation is such a beautiful piece of architecture and a central figure in midtown Atlanta, so I decided to design the event graphics around it, abstractly and literally - abstractly by using a blend of modern typography (strong, clean, bold headline text) meeting traditional typography (classical Garamond Pro), which is both a great description of the High (a blend of modern and traditional art)  as well as a representation of the display of innovation (the juxtaposition of old and new); further, the High is designed by strong clean lines, the outside surface of which is almost grid-like, so I placed a light grid behind all of the pieces designed for the event. In a literal sense, the building's architecture was displayed across the materials by a series of photographs I took of the exterior one afternoon.

    I wanted to carry the larger circles (being shapes representative of community or gathering) of the previous Plywood Presents across to Social Innovation in a new way and created a color scheme that would correspond to a series of ten smaller circles, each then corresponding further to one of the presenters / tracks of thought to be presented at the event. For some of the materials (as shown in the lock-up), these were displayed in a straight line; for some, the colors were stacked into two lines; and for some materials, the circles were arrayed around one another, forming a larger unit.
  • MAIN LOCKUP on grided background.
  • COLOR scheme for presenters / topics.
  • LOCATION PHOTOGRAPHY:
  • (Photo chosen for primary graphics; side of building poster was removed in post for final pieces)
  • SAMPLE GRAPHIC OF ASSEMBLED LOCKUP, GRID, AND PHOTOGRAPHY:
  • Announcement Poster
    Direct Mail Piece / Keepsake
    We wanted to create a direct mail campaign that would announce the event without being thrown into a trash bin moments after being opened. For this, a poster was designed in order to act as an attractive keepsake print - arriving in a unique package, and offering something more than a flyer, we hoped that the colorful poster design would become a keepsake for its recipients. The response was overwhelmingly positive.
  • The 2" x 3.5" tag that was attached to the twine tied around each direct mail poster.
  • Web Graphics
  • INTERACTIVE INTERFACE designed for placement on PlywoodPeople.com/Presents to allow visitors the ability to click through each of the presenters in order to learn more, as well as register for the event.
  • The alternate photographs were applied to the lockup and used as post imagery for the other pages on the Presents site (but with headline titles that were specific to that page).
  • HEADER graphic created for email campaign.
  • Event Signage
  • QR CODE ADVERTISEMENT POSTERS
    Advertisement posters were created for seven event sponsors to be mounted on sheets of plywood and displayed on easels at the back of the auditorium. The posters took QR code links to the sponsors sites and treated them in one of the colors from the event color scheme; the QR codes were then aligned to the thin gridline on all of the event materials - a perfect complement to the blocky graphics.
  • (SPONSORS: 1 for 1 Water, The Alliance Theatre, Atlanta Mission, One Nine Images, Seer Outfitters, The Hub, and World Relief)
  • DETAIL: QR Code aligned to the grid as seen throughout all event graphics.
  • Photo by Jessie Parks.
  • Print Collateral
  • ADVERTISEMENT IN YOUNG, FOXY & FREE PUBLICATION:
  • EVENT NAMETAG / SCHEDULE:
  • WELCOME LETTER attached to one of Plywood People's Billboard Bags, used as a gift bag given to all attendees:
  • FRONT, Welcome letter.
  • BACK, Welcome letter.
  • LUNCH TICKET FOR LOCAL FOOD TRUCKS IN THE VENUE'S COURTYARD:
  • T-SHIRT DESIGN given to attendees:
  • Event Photographs
    Photographer: Jessie Parks