"Plus qu'une Mission"
Advertising campaign 360°
Geneva state police
“Plus qu’une Mission (More than a mission)” is a campaign to promote the recruitment of members of the Geneva Cantonal Police. Scripted and developed as a fictional intervention, it was treated through the medium of photography. This is a simple, direct, honest and sincere means of expression which maintains the immediacy of the action while proving less expensive than filming. With a limited budget, it proved possible to create a dynamic cross-media form of communication (360°). The scenario was arrived at on the basis of real elements, and makes it possible to discover the different police pursuits and professions interactively and dynamically on their internet site. The public are invited to move around as in a video game, exploring the various possible options through animated photos, actions and video interviews. This natural-size production has given rise to a presentation film, a cinema spot, posters, brochures and flyers, in an entertaining and playful style accessible to ageRedesign of on-air imaging of the alternative music channel MK. Some of SA's top bands were used as MK brand ambassadors to communicate the ethos or vibe of the channel.
Advertising campaign 360°
Geneva state police
“Plus qu’une Mission (More than a mission)” is a campaign to promote the recruitment of members of the Geneva Cantonal Police. Scripted and developed as a fictional intervention, it was treated through the medium of photography. This is a simple, direct, honest and sincere means of expression which maintains the immediacy of the action while proving less expensive than filming. With a limited budget, it proved possible to create a dynamic cross-media form of communication (360°). The scenario was arrived at on the basis of real elements, and makes it possible to discover the different police pursuits and professions interactively and dynamically on their internet site. The public are invited to move around as in a video game, exploring the various possible options through animated photos, actions and video interviews. This natural-size production has given rise to a presentation film, a cinema spot, posters, brochures and flyers, in an entertaining and playful style accessible to ageRedesign of on-air imaging of the alternative music channel MK. Some of SA's top bands were used as MK brand ambassadors to communicate the ethos or vibe of the channel.
