Plua is a real estate company placed in Rio de Janeiro, Brazil. For more than five years Plua has been an industry leader in the southamerican real estate market. Over this period, Plua's documented real estate excellence in more than ten countries. We were asked to design the new identity of this company. Our client´s main objective was not only to communicate a company with a strong and modern branding, but also to reflect the vibrant colors and life of Rio de Janeiro.
The concept of this branding is based on color. The logo is symbolized by two forms which indicates union and connection, We love the contrast created by the combination of colors which give to the new identity a very fresh and powerful & vibrant look.